Stories of mental dehydration presented by CIEL.

One afternoon in the countryside with friends, Pablo Zacarías decides to bring the Icelandic alternative rock band Sigúr Rós to México for the first time. That idea turns into a music festival for 6,000 people, held at a mystical location near Tepoztlán, organized in partnership with the local community and featuring plans for social and economic impact. What could possibly go wrong?

Pablo Zacarias is the current Executive Director of BEST (Better Environmentally Sound Transportation), a company that seeks better access to green travel options, and is Co-Creator of the Rolling Festival.

When we become dehydrated, body and mind become disconnected. That's where the failure stories come in.