Leo shares his failure in Cozumel, a $130k plane crash that turned into a priceless lesson
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Leo is a European entrepreneur and consultant who embarked on an unexpected journey to lose ego, money and some ingrained habits. With 17 years of business experience, Leo is a mix of "European discipline and Mexican creativity". His motto in life is "the shit is the caviar," because he deeply believes that difficult experiences are the ones that truly enrich us.
Leo: For me, failure is like caviar: an acquired taste that you learn to enjoy over time. And yes, I honestly love "screwing up" because every failure brings a lesson that no easy success could ever offer.
Leo: When I first came to México, I felt invincible, with a rather egotistical attitude. I thought I was smarter and better than the average person around me. I felt unstoppable, as if the world was mine to conquer.
After embarking on a fishing tourism project, I started renting airplanes to fly from the island of Cozumel to the archaeological site of Chichen Itza.
The business grew so fast that I began to see the title of "millionaire" looming on the horizon. Some investors contacted me, among them one from Cozumel who joined the venture and with whom I was finally able to buy my first airplane.
My ego was so inflated that even the license plate had my name on it, just to annoy the authorities who had made it difficult for me to use the airport.
Everything looked perfect... until the ego decided to teach me a lesson.
Leo: My new partner told me that his godfather had an aviation company near the capital and could rent us a commercial permit to fly. He also offered to select pilots, insurance, etc. I trusted him 100%.
Aftertwo months, we started our first flight with a client from Cancun to Cozumel. I did not know the pilot.
Whenwe tried to land, the whole plane began to shake. Suddenly over the runway there was a loud bang. As my head hit the seat I thought we were going to die, that the tail of the plane had shattered.
Whenwe got out of the plane we checked to make sure we were all right. Despite the loud bang that was heard, the tail was not broken, only one propeller was bent, however, the damage was 130,000 USD.
The pilot did not even have 20 hours of flight time in that type of aircraft, when by law it must be 150, otherwise the insurance cannot cover the expenses.
I remember sitting in the tail end of the plane, sweating like never before in my life, without a penny in my account.
Leo: We made a contract with my partner's company to rent the permit for 245 USD, then it went up to 616 and before flying to 1,110 USD.
Mypartner convinced me by saying they were trustworthy and the best in the country. I should have sat down with them, had a coffee and asked what's going on? Also, the company never gave me the details of the pilot they hired for the flights. I did not know him and trusted him completely.
Leo: Even though I hit my head and my nose was bleeding, I tried to stay positive. With my limited aviation experience, I thought, "We'll fix this in a day."
That same day, my partner's employees helped me with the accident paperwork and told me that the repairs would take at least six weeks. Even though the shock had not sunk in, all I could think about was the damage (and the money) and the lack of income, because the plane would not be able to fly.
That's when I realized that the whole dream of being an "aviation millionaire" had been shattered.
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Back to Leo...
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Leo: I cried in front of my client and my business partner. I remember we parked the plane, and I sat on the tail, staring at the disaster. It felt like I was in a movie—completely unreal. I kept thinking about how all that hard work had led to this.
I felt like a failure, imagining what the authorities and the competition must be thinking about me.
Leo: The client said, "Wow, what an experience! How often do you survive a plane crash?" He took it surprisingly well—he didn't ask for a refund or anything else. He said, "I'm in Cozumel, that was the plan, and here I am."
I was lucky because 99% of clients would have sued, demanded money or left bad reviews. But I think the adrenaline rush was very positive.
The competition did not hold back and burst out laughing. "The rebel" had been taught his lesson. People close to me showed no mercy, with their "I told you so" attitude. Of course, they couldn't resist saying it out loud, as I tried to pick up the pieces of my broken ego. Those failures not only changed me, they also changed the way others saw me.
Leo: The same day of the accident, some employees of my partner's company arrived by private plane with two lawyers and instructions on what to say and what not to say, they had to settle with the airport. They managed to qualify the accident as just an "incident" so that it fell into another category.
My partner put in more resources and we bought parts of the plane with the cash flow we had. I did not receive a salary for months in order to pay for the damage.
It took us four months to repair the plane. In that time I found another larger aviation company that had two compliant aircraft that we were able to lease. I selected the right pilots with more experience myself.
Leo: The truth is that I wouldn't change anything. I am completely at peace with who I am now, after being "wrong" so many times. Those downfalls are what got me this far, and without them I wouldn't be able to help others the way I do now. Of course, I am conscious of applying those lessons to each new adventure.
This had to happen to take aviation seriously and do things right. You can do a business and see if it succeeds, but if it doesn't, nothing happens with your work. With aviation, on the other hand, the truth is that I took risks I shouldn't have. If you are in a business with lives of people or animals, you can't do this kind of thing.
Leo: I still "fail" today because, at the end of the day, I'm still that kid with endless energy and drive to grow. The interesting thing is that, from those mistakes, I can now give extremely valuable advice to CEOs and companies. Not based on college books, but on the lessons that life itself gave me.
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Edited by
Ricardo Guerrero
Let's transform our perception of failure and use it as a catalyst for growth.