Leticia Gasca studied business in a school that taught her only success stories and when the business didn't work out, you know....
Leticia was very confident that she would do well because she used to be an expert in winning support for her ideas in multiple contests, but she never validated her business model. Leticia failed in managing her social cause business and after six years of keeping it a secret, she decided to acknowledge her mistakes and let the world know about it.
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