Johnnie Walker and Fuckup Nights joined forces to bring to life the brand's global campaign Release Your Infinite. 

Together, we co-created a concept that encourages the audience to overcome the fear of failure, discover their passion, and explore new paths to "release all they can be". 

With the existing Fuckup Nights brand, format and community, we designed a communication campaign and videos based on a special edition of Fuckup Nights. Connecting with Johnnie Walker's audience through inspiring stories and a unique experience designed 100% for this concept.

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Inspiring the Audience with the Unique Format of Fuckup Nights

For this special edition, we designed an experience that integrated various elements: a main event featuring failure stories, video productions with talks, recorded interviews, and an interactive social media campaign.

In this way, we amplified the reach of the campaign and connected with the audience on different platforms, creating a completely unique experience in the industry.

The production was managed by the Fuckup Nights team, who ensured that the venue, speakers, and all details were aligned with the campaign objectives. 

Among the featured speakers were influencer Chumel Torres, singer-songwriter Pambo, and chef Aquiles Chávez.

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Echoing the Message Across All Platforms

The communication strategy for this event was thoroughly integrated. 

Using the format and community of Fuckup Nights, we designed a dynamic campaign that included videos, interviews, and interactive content on social media. 

This allowed the campaign and the brand to resonate with both its audience and globally, generating more than 600 unique interactions with the hashtag #MyFuckingPropósito. 

Media coverage helped bring powerful stories of failure and resilience to a broader audience, strengthening the impact of the campaign.

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Transformative Moments and Genuine Connections

One of the most emotional and outstanding moments of the event was listening to Chumel Torres reveal how he went from having just a couple of dollars to becoming a successful Mexican comedian. 

The night continued after the speakers' presentations with an exclusive networking experience featuring Johnnie Walker cocktails, where attendees shared in an atmosphere of genuine connection and enjoyed various brand activations at the venue, generating online interactions and photographs.

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Special Editions that Transform Audiences Like Johnnie Walker's

The Release Your Infinite campaign by Johnnie Walker found in Fuckup Nights the perfect partner to bring its message to life. 

Through powerful stories of characters admired by the public, and an innovative and memorable concept, they managed to make a mark on their audience, within their global campaign. 

Demonstrating how universal failure is for everyone, and freeing people from the fear of making mistakes, inviting them to explore their limitless potential and releasing all that they can be.

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‍Learn more here about how to bring this event to your company.

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