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Entrepreneurship with Honesty: 4 Years of Fuckup Nights at RGV Startup Week

Fuckup Nights and UTRGV create a space to learn from failures and strengthen the entrepreneurial community at RGV Startup Week.

By:
Pepe Villatoro
May 7, 2025
4 editions of inspiring entrepreneurs at the University of

A space where vulnerability drives innovation in the entrepreneurial ecosystem

For the fourth consecutive year, the University of Texas Rio Grande Valley teamed up with Fuckup Nights to host the Failure Institute Nights, branded under our corporate sublabel, The Failure Institute

A series of events that has already become a fundamental pillar within the Rio Grande Valley Startup Week, it continues to be a space that breaks with the usual entrepreneurial world, and focuses on encouraging entrepreneurs and the university community to learn by overcoming failures.

Learning from Mistakes to Grow

This event is part of the AdvanceUp Accelerator Program, designed to create a no-filter space where entrepreneurs and founders openly share, without filters, the lessons they have learned from their hardest mistakes: from ideas that were reinvented at the last minute to risky resignations.

When the organizers approached Fuckup Nights, they had a clear idea in mind:

"We want an event that goes beyond pitch decks and product validations. We need a space where our alumni and entrepreneurial community can talk about the real challenges behind entrepreneurship." - Amy De la Hoz, moderator of the edition and Global Supply Chain Management student at UTRGV.

Their goal? Shift the conversation at RGV Startup Week by placing humanity and vulnerability at the center of every entrepreneurial story. 

Together, we co-created an experience designed to connect deeply with the audience and reinforce a message we live by: failure is an essential driver of innovation and growth.

Real Stories That Inspire and Transform

This year's event, hosted at the eBridge Center for Business & Commercialization in Brownsville, brought together 50 alumni, students and members of the local community to hear the stories of:

  • Rodrigo Burberg founder of CarInspector.io, hared everything he learned while building his tech startup—and how failure helped him refine a business model that today impacts thousands of people.
  • Daniel Gonzalez founder of Chirina's Fish Tacos, spoke about his bold decision to leave a 12-year job to start his own business, all while dealing with the loss of his mother and a serious health scare.
  • Sebastian Melendez founder of Shape Cards and current UTRGV student, everyone when he revealed how pivoting his business idea just two weeks before a competition led him to win the AdvanceUp Accelerator Program.

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Key Lessons: Failure to Advance

If there’s one message that resonated with the audience, it was this: Failure is not just inevitable—it’s necessary. 

“If you knew you had to fail 100 times before reaching success, wouldn’t you want to start failing now?”

Some of the most powerful takeaways from the night included:

  • Failure forces you to be creative. When plans fall apart, creativity is no longer optional—it becomes the essential tool to find new solutions and forge new paths.
  • It builds resilience. Each setback becomes a chance to grow stronger. Resilience is forged in the uphill battles, not in comfort zones.
  • It builds community. By sharing vulnerabilities, we create real connections. Knowing others have gone through similar struggles reminds us we’re not alone—and that authenticity fosters real support networks.

A Week to Build With Purpose

Each year, Rio Grande Valley Startup Week offers a full lineup of interactive sessions, keynotes, and special events. 

What Fuckup Nights brings to the table is different—and essential: humanizing entrepreneurship. 

We build resilient founders and authentic businesses.

"This event allowed our community of alumni and entrepreneurs to feel that their real challenges are a natural part of the process" - commented the UTRGV organizing team.

Conclusion: Building Community Through Failure

What started four years ago as a disruptive experiment is now a tradition for University of Texas entrepreneurial community. 

The ongoing partnership between Fuckup Nights and UTRGV continues to show that talking openly about the real challenges of entrepreneurship not only strengthens startup culture—but also builds more united and genuine communities.

Do you want to bring this experience to your company?

Find out how to co-create a custom Fuckup Nights event for your company here.

About the Speakers

Rodrigo Burberg Founder of CarInspector.io and VINHx.com, Rodrigo is a specialist in scalable technology and practical solutions that solve real problems, recognized at Startup Texas Emerging Industries.

Daniel Gonzalez With over 20 years in the restaurant industry, Daniel leads Chirina's Fish Tacos with a vision to bring his concept to 100 locations in the southern border of the U.S. in the next 20 years.

Sebastian Melendez Young entrepreneur and founder of Shape Cards, he combines his international background and his passion for innovation and automation to drive creative projects from UTRGV.

Edited by

Karla Ferreira

Entrepreneurship with Honesty: 4 Years of Fuckup Nights at RGV Startup Week
Pepe Villatoro
Co-Founder
Pepe Villatoro is a globally awarded serial entrepreneur. He has created 5 companies and was the Regional Head of Expansion, in Southern Europe and North Latam. Currently, he collaborates with governments and companies to help create a shift in mindset. He loves traveling, having a good meal, and having good conversations.
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