CEMEX and Fuckup Nights reveal how learning from mistakes can lead to meaningful innovations and strengthen corporate culture.
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We had the chance to collaborate with CEMEX, a global leader in the construction industry, creating unique experiences to drive innovation by learning from mistakes.
For years, we’ve taken Fuckup Nights private events to CEMEX offices in Houston, London, and Monterrey, creating a safe space for their leaders to openly share their mistakes. These stories of failures and the lessons learned have helped their teams come up with fresh ideas and innovative products.
In our latest collaboration, we had the opportunity to meet with CEMEX leaders all around the globe to talk openly about failure as part of their journey towards product innovation.
This time, the attendees took home a powerful insight into how CEMEX drives innovation rooted in their core values, always aiming for excellence but never hiding from ethical failures.
Leaders such as Alberto Lozano, Vice President of Distribution, and Alberto Luis de Armas, SVP of Human Resources, shared openly about the importance of facing mistakes head-on, communicating openly, and working together to find solutions.
We also had the privilege of hearing from Hazael Misraim, COO at Feek and leader of Fuckup Nights Monterrey, who shared honest stories about setbacks he experienced while expanding startups and launching new products.
“It was incredibly valuable and eye-opening to hear someone at such a senior level share their own failures so openly,” one attendee commented.
By sharing real-life examples of failure, these leaders inspired their teams to adopt a problem-solving mindset and reinforced their commitment to constant improvement and innovation—turning each obstacle into an opportunity for growth and learning.
At CEMEX, innovation goes hand-in-hand with transparency and teamwork. By setting an example, CEMEX leaders encourage a work environment where mistakes are openly discussed and quickly resolved as a group.
Fuckup Nights helped strengthen this learning culture at CEMEX by creating safe, judgment-free spaces where everyone felt comfortable showing vulnerability and sharing their experiences, reminding everyone that every mistake brings along a valuable lesson.
This approach supports their commitment to excellence and creates a safe place for experimentation and ongoing learning.
Thecollaboration between Fuckup Nights and CEMEX has become a powerful catalyst for innovation and collective learning. By openly sharing failures and embracing vulnerability, CEMEX has enhanced its culture of transparency and teamwork.
This environment not only pushes product innovation but also helps leaders build genuine connections with their teams, promoting constant improvement and growth.
CEMEX’s willingness to embrace ethical failure as a fundamental part of innovation sets a strong example for other global companies.
Alberto LozanoVice President of Distribution at CEMEX
Channel Sales Director in the building materials industry with an MBA from IPADE Business School. Known for his negotiation skills, strategic planning, and visionary sales leadership.
Alberto Luis de ArmasSVP of Human Resources at CEMEX.
Leads digital transformation in HR at CEMEX, focused on enhancing execution through digital strategies. His background covers business development and human resources.
Hazael MisraimCOO at Feek and Head of Fuckup Nights Monterrey.
He has 17 years of experience across telecom, fintech, and other industries, specializing in digital marketing and commercial strategy. He’s led teams from startups to large corporations, from idea to expansion.
Edited by
Karla Ferreira
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Let's transform our perception of failure and use it as a catalyst for growth.
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