Audiocodes managed to transform its connection with key partners by creating an honest and disruptive space together with Fuckup Nights.
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Audiocodes went for a bold, authentic, and human experience: a private Fuckup Nights event in Santo Domingo.
In a world dominated by metrics, technology, and results, Audiocodes tapped into something essential: real connection with clients and partners like Microsoft are built through human experiences and innovations born from failure.
That’s why they decided to break the mold and bring something unexpected to a key gathering in the region—an event designed to spark transformative conversations, break traditional corporate scripts, and show the human side of leadership.
And so, a private Fuckup Nights event was born—tailored for executives, strategic clients, and key partners.
The format was clear: a Fuckup Nights adapted to the corporate world. Three speakers, personal stories of failure and learning, and a safe space for honest connection and innovation. We carefully curated each story and guided the speakers to ensure emotional resonance with the audience.
One of the biggest success factors? Customization. Each talk was deeply crafted to align tone, story, and message with Audiocodes’ context and its client ecosystem.
The event featured three high-level voices:
Opinio shared how he transitioned from a stable banking career into entrepreneurship in the automotive world, quickly expanding to five branches.
But with rapid growth came risky financial decisions, a lack of foresight, and overdependence on bank credit.
When the 2008 global financial crisis hit, the foundation cracked. He opened up about denial, maintaining an unsustainable lifestyle, and missing out on timely professional advice—until he hit rock bottom.
His takeaways were clear: anticipate, focus, and know when it’s time to restructure—before it’s too late.
“The whole preparation process was spectacular… all I heard were great comments,” shared Leslie Barrera, Marketing & Business Development Manager.
The event generated connection, reflection and honest conversation between Microsoft executives, top clients, and internal collaborators. It reinforced trust among strategic partners and positioned Audiocodes as a company willing to innovate—even in how it nurtures company culture.
Many organizations want to stand out but still rely on traditional formats.
So we always ask one crucial question when collaborating with partners: What if talking about your failures was the true driver of innovation?
We work closely with your team to identify relevant stories, support your leaders in crafting powerful storytelling, and create an atmosphere of trust that encourages sharing from a place of vulnerability.
Our eam handles everything: from story curation to event logistics and moderation. The result is a unique, transformative experience for everyone involved.
Just like with Audiocodes, we adapt the script, coach speakers, and shape the entire event to reflect your brand’s tone, values, and culture.
Reach out to us and let’s co-create something unforgettable.
Together, we’ll design an experience that truly resonates with your audience—tailoring format, themes, and speakers to their unique needs.
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Edited by
Karla Ferreira
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Let's transform our perception of failure and use it as a catalyst for growth.
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