During 'El día de los inocentes,' the Spanish version of April Fool's Day, we publicly announced that we were changing our name because the word "fuck" was holding us back.

Even though some people started suggesting alternatives, and very few realized it was a joke, most users complained that we didn't have the guts to keep our original name. They were disappointed, and we were thrilled to read all their negativity.

However, we’re not kidding when we say it’s hard to deal with this:

• Google, Facebook, and Twitter won't let us advertise, which is practically a must for a movement this big.
  The process of registering our international brand has been a total pain in the ass.
• Many allies are reluctant to support a cause that seems controversial at first glance, while others simply don't take us seriously.
• In some Arab countries, our organizers could even face jail time for promoting the F-word.
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That aside, it’s obvious that this name sticks in people’s minds, and it sort of allows us to do and say whatever we want, however we want. It acts as a filter, and only people and brands that share our outspoken spirit decide to get involved with Fuckup Nights. The good news is that there are thousands of them.

At the end of the day, everyone swears when things go wrong, and you can’t blame them for it.