How can you be "cool" and stand out?

‍

Transcript

‍

Welcome to the “Branding for Women Entrepreneurs” course from Mujeres Sin Filtro. In this course, you’ll learn how to build your brand from the ground up and why having a strong brand identity is essential for your business. 

‍

You’ve probably heard about branding and the myths surrounding it: that it’s the same as advertising, that it isn’t important for your business to succeed, that simply having a logo is enough to brand your product or service…The truth is, that’s not the case. Branding is so much more than what you’ve been told. 

‍

What is branding?

‍

Back in the 1930s, a British man named Wally Ollins first wondered what would happen if companies focused on creating their own identity rather than merely observing their customers. This is how branding becomes the sensibility, identity, and understanding that an entrepreneur, company, or business uses to satisfy its end consumer through the use of emotions. 

‍

Why is branding important for your product or service?

‍

Branding is important for setting yourself apart from the competition. It’s essential that your product connects with your customers by providing them with an unforgettable experience from start to finish.

‍

What is a brand's DNA?

‍

There are two fundamental pillars when it comes to building a brand. The first is its DNA, which consists of a brand manifesto and visual identity. The second is the community you will build around your brand. 

‍

To create your manifesto, ask yourself: 

‍

• What dream does your brand represent? 
• Why is my brand the right messenger for this dream?
• What do you want users of your products or services to feel when they use them? 

‍

Start looking for inspiration everywhere—in yourself, in your story. This is where your brand’s mission, values, and goals will stem from. Take as much time as you need to write them down. This is one of the most important steps in building your brand, as it forms the backbone of everything your brand will stand for and what will set your business apart from the rest of the world. 

‍

How do you build a community around a brand?

‍

First, we need to gain a deep understanding of the people we want to reach—that is, your ideal customer. What do they aspire to be? It is through your brand that you give a voice to those dreams and needs. We must become the embodiment of what defines them as a group. 

‍

The brand becomes a form of community rather than just a product: it’s a safe space where these people can grow and meet others like themselves. That’s where that sense of community among your customers comes from. 

‍

In conclusion

‍

Don't be afraid to be different. Remember that it's not just about a product or service; it's about building a deeper connection with our customers and conveying a unique message through your business. 

‍

We invite you to read the related article and the toolbox where you’ll find an exercise to help you develop your own manifesto.

‍

We look forward to seeing you in the next course.

‍

Links: 

https://lovevisualmarketing.com/mitos-sobre-branding/

https://blog.hubspot.es/marketing/manifiesto-marca

https://www.grapheine.com/en/history-of-graphic-design/wally-olins-father-of-territoty-branding#:~:text=Born%20in%201930%2C%20Wally%20Olins,do%20and%2

‍