Join our network to receive updates on local events and exclusive stories about failure and growth.
You're now part of our global community! You'll be the first to receive updates about upcoming events near you, delivered straight to your inbox. Plus, you'll get access to our special selection of the best failure stories of the month.
Oops! Something went wrong while submitting the form.
What does the world's greatest saleswoman do at every stage of a customer's buying process?
By:
Mujeres Sin Filtro
The world's greatest saleswoman?
Transcript
Estimated duration: 3 min 45 sec
Welcome to your “Sales and Communication Strategies” course from Mujeres Sin Filtro. In this video, we’ll answer two key questions: What needs to happen for your potential customer to buy from you? And what should you do at each stage of the sales process?
The foundation of sales and marketing strategies is what is known as a sales funnel or conversion funnel. A sales funnel is a diagram that shows where your customers are in the decision-making process. As you move down the funnel, the number of potential customers decreases.
Different types of strategies are needed to attract your ideal customer. We must take their profile into account, but we also need to consider where they are in their purchasing decision process. To do this, it’s important that you know:
The four basic stages of the conversion funnel:
1. Top of the funnel: They don't know your business exists, and they may not even know they need your product or service.
This stage involves promoting your brand or service through online marketing strategies: content creation, SEO optimization, and social media engagement. The goal is to attract as many users as possible to your website or blog.
2. Middle of the funnel: They are looking for products or services like yours and are comparing offers from various businesses with yours
The goal at this stage is to keep your ideal customers on your website for as long as possible and engage them. It’s also crucial that they sign up or become leads. Once you have their information, you can follow up with them and send them useful content via newsletters —but not too often, or you’ll lose them.
3. Bottom of the funnel: They are familiar with your offer and just need a little nudge to make up their minds
Sales are the most important goal, which involves turning the audience into actual customers. In this specific case, we can also refer to this stage of the conversion funnel as the “sales funnel.”
4. Loyalty: These are the regular customers who recommend you to others.
At this stage, the focus is on post-sale support. You should strive to ensure that customers who have already purchased from you are satisfied, return to buy again, and recommend you to others. This is what is known as “increasing customer value.”
In conclusion, every stage your ideal customer is in represents an opportunity to show them how you will help them achieve their goals and overcome their challenges.
Neurodivergent, antiracist, queer, feminist, vegan for the animals, mother, sister, lover, Mexican, immigrant. Fan of music festivals by the beach, gin tonics, and annoying people with her unsolicited unpopular opinions.
.svg)
.png)
.jpg)
.png)
