Three years of surveying. Four countries. A series of workshops
"At Vitapro, we believe in a culture where we never stop learning, where we take ownership, and where we build trust so we can grow together."
Vitapro turned data into action.
After three years of running the Failure Survey with us, they decided to go further. They wanted to build a culture where leaders could be more open, and where employees could make mistakes without fear, learn fast, and deliver better results. They focused on three things:
- Fear of failure.
- Crucial conversations.
- Vulnerability as a leadership tool.
The Failure Survey Showed What KPIs Don't
It started in 2023. Vitapro, a leading aquaculture nutrition company in Latin America, decided to measure something most companies never ask: how do our people actually feel about failure? Not just at one site — across every operation in the region, at every level.
The Fuckup Nights Failure Survey ran at the same time in Ecuador, Peru, Chile, and Honduras. It ran again in 2024. And again in 2025.
Three rounds. Four countries. Hundreds of employees, in different roles and contexts, telling their company how they felt when something went wrong. Where hard conversations got avoided. Where mistakes felt like a threat instead of a chance to learn.
Three Workshops Built to Reinforce the Results
After three years of running this survey together, we wanted to go further — and work directly on the weak spots the data had uncovered.
Fuckup Nights designed a series of three workshops as part of LíderHub, Vitapro's internal leadership development program.
The format was online. Participants joined from different countries and different roles.
The focus stayed close to the results: fear of failure, recognition during the process, the conversations nobody wanted to have, communication barriers, and vulnerability as a leadership tool.
What Happens When Vitapro's Leaders Open Up About Their Mistakes?
During the workshops, we introduced practical tools — starting with the 4 R's for processing failure: Responsibility, Remorse, Repair, and Renewal. We also explored the difference between shame and guilt, and why one shuts us down while the other moves us forward.
We worked through the idea of constructive conflict — that productive tension most teams avoid simply because nobody knows how to handle it without things blowing up.
And we confirmed something the data had already told us: a significant share of the global team felt ashamed when they failed. That number had improved compared to previous years, but it was still a yellow flag.
"Psychological safety isn't the same as comfort. It's the shared belief that your team is a safe place to take risks."
Why Measuring Failure Year After Year Matters
With Vitapro, we didn't just run an event. We built a system.
A system to understand how people actually feel. To give teams tools that break organizational silence, improve communication, and create spaces where people speak up without fear of raising their hand.
Spaces where everyone feels valued. Where everyone feels heard.
The organizations that last for decades are the ones with the shortest distance between a mistake and a lesson learned— something we've seen with leadership teams across other industries who made the same decision.
The pattern is always the same: cultures that normalize failure as part of the process innovate faster and keep their best people longer.
Is Your Company Ready to Do the Same?
Vitapro came to Fuckup Nights with one question: how do our people really feel about failure? For three years, together, we built the answer — with data, with workshops, and with tools people could actually use.
If your organization has teams that choose silence over conflict, leaders who never show their mistakes, or people who don't feel heard — that's exactly the kind of work we do at Fuckup Nights Work.
We build spaces for conversations that transform culture. And we teach teams how to turn fear into a tool.
See how we work with companies and take the next step with us.
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